OCLOCK

A PROFOUND YET DELICATE REIMAGINATION OF OUR RELATIONSHIP WITH TIME, THE OCLOCK IS A CLOCK, BUT NOT AS WE KNOW IT. IT IS TIME, FLIPPED.

Playing with a sense of surprise, the OClock revels in the unexpected and challenges life-long ideas about how we tell the time. Its fundamental departure from tradition lies in the beautiful simplicity of its design: the hand itself sits still and unmoving, leaving the numbers to sweep around in an effortless curve, elegantly tracing the journey through time. A delicate balancing act, playing in the space between a familiar function and an unfamiliar form. It inspires and intrigues, finding delight in lifting us out of the everyday. Its subtle industrial aesthetic and bold functionality make it a singularly ingenious addition to any interior.

A trophy with a red ribbon on top, a white base, and the word "winner" in black text at the bottom.
ORDER THE OCLOCK
  • “THE OCLOCK EXPLORES AN EXTREME FORM OF MINIMALISM THAT ABBREVIATES THE APPEARANCE OF A PRODUCT TO ITS NEGATIVE SPACE. IT IS ABLE TO WHISPER AND SHOUT AT THE SAME TIME.”

    - Mike Simonelli

A SEAMLESS ROTATION THAT TURNS TIME INTO A QUIET SPECTACLE

Time usually marches. Here, it turns. The OClock tells time with a single, rooted hand, while a frame of numbers revolves around it. In this soft rotation, time takes on an almost sculptural presence. Each number marks a single hour, carried past in a slow, continuous drift, a steady orbit that makes the passing time feel almost weightless.

Inside, a precise mechanism powers the rotation, calibrated for smooth, uninterrupted motion. The stainless-steel body encases a rechargeable power unit that runs for four weeks between charges, with every component engineered to keep friction low and movement effortless. The structure is clean, the technology discreet, the experience intentionally calm.

Watching it becomes almost meditative, a small moment of order in a world that rarely pauses.

  • A metal gear placed on technical drawings, including a diameter measurement of 55.6 mm, and labeled with a number 3.

    AN EXTRAORDINARY DESIGN

    The OClock design process was an intricate journey of detail and engineering, a balancing act between function and innovation. Each element is completely bespoke and has been expertly and carefully calibrated to bring the initial concept to life.

  • Close-up of a gloved hand polishing a shiny metal ring on a spinning lathe or polishing wheel.

    EXQUISITELY FINISHED

    All the metal parts are hand polished before the final finishing treatment to achieve their elegant mirror sheen. This careful preparation guarantees a clean, uniform surface that holds its quality over time.”

  • Close-up of the back of a Mike Simoneelli designer alarm clock, showing the brand name and the phrase 'Made in Italy.' The clock features screws, electronic components, and a display area on a black face.

    MADE IN ITALY

    All the OClock components, from the polished stainless steel to the custom engineered electronics, are proudly Made in Italy.

  • Close-up of a metallic cake slicer or bread cutter with a serrated edge.

    UNIQUE IN EVERY WAY

    A union of technology and craftsmanship is at the core of the OClock, built from bespoke pieces that come together in a song of precision.

MEDIUM CLOCK

DIMENSIONS

Diameter – 50 cm

Depth – 4.5 cm

Weight – 0.7 kg

Packaging dimensions – 55 x 53 x 7 cm

Packaging weight – 1.7 kg

SPECIFICATIONS

Chromed stainless steel

Wall mounting with screws

Built-in rechargeable lithium-ion batteries

1 month battery life

Charging via Micro USB 1.5A 5V

Recycled and recyclable packaging

Item code – MS001.050.01

LARGE CLOCK

DIMENSIONS

Diameter – 70 cm

Depth – 4.5 cm

Weight – 0.9 kg

Packaging dimensions  – 75 x 73 x 7 cm

Packaging weight – 2.9 kg

SPECIFICATIONS

Chromed stainless steel

Wall mounting with screws

Built-in rechargeable lithium-ion batteries

1 month battery life

Charging via Micro USB 1.5A 5V

Recycled and recyclable packaging

Item code – MS001.070.01

INSTRUCTIONS
TECHNICAL SPECIFICATIONS