everyday reimagined
“Design requires us to use our intelligence and inquisitiveness to question the norm, allowing us to reimagine the everyday objects we have come to take for granted.”
– Mike
At the intersection of the provocative, the curious and the unexpected, lies Everyday Reimagined, the core vision of the Brand. Built on a dialogue of tension, it plays between familiar function and unfamiliar form. Objects that intrigue and inspire, objects that delight in lifting us out of the everyday. It is an invitation to go beyond the familiar and the comfortable, to stretch our imagination and to question what we know.
This conversation of duality is woven into the very tapestry of MIKE SIMONELLI. At the heart of each piece lies a blend of function and beauty, combined to make the ordinary extraordinary.
the brand
A delicate balancing act exists between usability and innovation, between the familiar and the unexpected. Form and function must coexist, and neither should be sacrificed for the other. It is with this conviction that every MIKE SIMONELLI piece comes to life. Deep consciousness and great care for detail weave through each design, from conception to manufacture. Working with hand-selected masters, an expert has touched each object throughout every single stage of its journey. Such skill and precision demand time, resulting in collections produced only in limited batches.
Environmental and social sustainability come together to form a positive global imprint, a resolve that underpins every aspect of the Brand. Each piece is crafted around the principles of longevity and recyclability, driven by a commitment to create lasting objects with a positive impact. Creating deeply considered objects that last is at the heart of MIKE SIMONELLI designs.